BasisHQ
B2B startup
(Timeline)
4 weeks
(Services)
UX audit, UI design, Web development
(Outcomes)
+24% lead quality, +18% form completion
(Overview)
BasisHQ needed a clearer website to support early sales conversations. The existing site spoke to too many audiences at once.
(Challenge)
Positioning lacked focus and diluted the core message. Leads arrived confused and required heavy clarification.
(Approach)
Identified the primary buyer and sharpened the value proposition. Simplified the site structure to guide users toward one action.
(Outcome)
The website became easier to understand and navigate. Leads arrived better aligned with the product and sales goals.
