CortexAI
AI SaaS startup
(Timeline)
5 weeks
(Services)
Website strategy, UX design,Motion (GSAP)
(Outcomes)
+32% demo CTR, −21% bounce rate
(Overview)
CortexAI sells a complex AI product to technical and non-technical buyers. The website needed to explain value fast without overwhelming visitors.
(Challenge)
The message focused on technology instead of outcomes. New visitors struggled to understand how the product fit their workflow.
(Approach)
Reframed the positioning around use cases and buyer pain. Designed a clear page structure with motion used to support understanding.
(Outcome)
Buyers understood the product faster and engaged more with key sections. Demo interest increased without changes to traffic volume.
