Northform
B2B SaaS Webapp
(Timeline)
3 weeks
(Services)
Brand alignment, Website strategy
(Outcomes)
+29% qualified leads, −17% sales cycle length
(Overview)
Northform went through a rebrand and needed the website to reflect a new market position. The site played a key role in sales and credibility.
(Challenge)
Brand, message, and layout felt disconnected. Buyers struggled to grasp the value during early touchpoints.
(Approach)
Aligned brand direction with clear positioning. Built a focused website that supported how buyers evaluate software.
(Outcome)
The site strengthened credibility and improved lead quality. Sales conversations became more focused and efficient.
